Facebook As An Efficient Social Networking and Fundraising Tool

What is Facebook?

Facebook (www.facebook.com) was launched in 2004 as a free and user friendly social networking site. Facebook users have created their own communities in the network. These are linked to their work, school, region or common interest. Facebook has bridged many tens of millions of different people all over the world. Indeed, Facebook has made a mark in the Internet to bridge different people and thus expand to hundreds of millions (500 million users soon even!) of consumers worldwide.

With its wide array of applications, Facebook has evolved itself to being a social network to creating communities for a good purpose.

Indeed, the successful manifestation of founder Mark Zuckerberg’s incredible ingenuity paved the way for different people to create pathways across different societies around the world. Users may be able to update themselves by creating their personal profiles which can be seen by their friends linked to their network and vice versa.

On the other hand, its funding is generated through online advertising which is why users will see different advertisements shown once in a while when they are online through their Facebook account.

Facebook Popularity Growing In Numbers

The increasing popularity of Facebook as the leading social networking site has created its own vision of attaining around more than 500 million users in the near future, experts say. Because of this, Facebook enhances itself even more and thus allows for more room to create a social bridge for different users around the world. 2008 is a good year for Facebook as it garnered the “People’s Voice Award” in the Webby Awards. Indeed, Facebook does not only acts as an efficient social networking tool but it also improves itself by creating more and more features to enhance its overall structure.


Facebook Features: Making It A Social Utility Tool and a Site For A Cause

Several features are offered in Facebook which stimulates the creativity of the users and thus allow them to enhance their profile and connect with their friends easily. These features are being developed as time goes by to enable users to access their profiles easier and much faster.

At present, several methods are available in Facebook such as posting notes to your friend’s home page, looking at your friend’s photos or getting updates regarding events such as birthdays, anniversaries and even having a good daily update of things to do through the calendar. Well, a growing number of users are making it very much popular in the world today. Unlike other social networking sites, Facebook has a reputation of being not just a social network, but more importantly, a site for a cause.

Making it a “site for a cause,” users may also have the opportunity to create their own funding network for the purposes of charity (see the Soft Power Education case - www.facebook.com/pages/Soft-Power-Education/26342957259 which uses the Coinjars money application - www.facebook.com/apps/application.php?id=6489937223) or even to raise money for their own personal projects – be it for a school project that they need extra cash for or for a small startup business that needs extra capital. With Facebook, these users may raise funds not only for the purposes of helping but in creating awareness as well to other users who, in turn, may be able to spread the word to others. Ultimately, this will then result in generating more funds for that specific charity.


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