Hi again, I’m Jim Hunt, senior director of PayPal merchant services. We’ve reached the end of our August webinar series and will be wrapping up tomorrow with a topic that is sure to be top of mind with almost any online business – reducing shopping cart abandonment.Many online retailers have struggled with stagnant conversion rates in the last several years. And in today’s economy, even a slight improvement in your conversion rate could be a great way to keep your business growing by adding thousands, if not millions of dollars to your bottom line.
We’ll be joined tomorrow by Patti Freeman Evans, research director from JupiterResearch. Patti is an expert in online retailing issues, including shopping cart abandonment, and will share the latest research about why consumers abandon their shopping carts. We’ll also hear from Lewis Broadnax, director of e-commerce at Lenovo, who will highlight some of the strategies that Lenovo has used to improve its conversion rates.
I hope you’ll be able to join us for this great webinar. If you haven’t registered yet, there’s still time. We’ll see you there at 11 am Pacific/2 pm Eastern.
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